Poster designs reference visual motifs and elements from culture’s most iconic, unsolved mysteries. These will be plastered erratically throughout the Universal Music office.

Cryptic emails will be sent out to unassuming Universal Music UK employees, enticing them with a mystery invite.

The Countdown website, where users will be taken to upon accepting their invite. Users will be able to RSVP and keep track of the event’s date. Artists will be revealed on the site as they take the stage.

QR Code flyer “clues”, allowing passerbys to scan and access the RSVP portal and countdown website.

Select in-office marketing concepts @ the Universal Music UK office in London. QR codes will be pasted erratically in obscure locations, and a QR code mural will be spray painted onto a lobby wall. The reoccuring “Round House” symbol will also be spray painted.