Erchard Samh

Designer + Art Director in NYC




Selected Works

DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    

Brand Campaign

BICYCLE CARDS    
BICYCLE CARDS
   
BICYCLE CARDS
   
BICYCLE CARDS
   
BICYCLE CARDS    

Brand Campaign

NEXT GEN MAN CITY    NEXT GEN MAN CITY    NEXT GEN MAN CITY    NEXT GEN MAN CITY    

Brand Refresh

UNIVERSAL MUSIC UK     UNIVERSAL MUSIC UK     UNIVERSAL MUSIC UK       UNIVERSAL MUSIC UK    

Brand Campaign

JALEN BRUNSON     JALEN BRUNSON     JALEN BRUNSON     JALEN BRUNSON    

Brand Identity

GARBAGE TIME     GARBAGE TIME     GARBAGE TIME     GARBAGE TIME     GARBAGE TIME    

Brand Identity

22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE    

Editorial Design

GOTHAM GIRLS WRESTLING     GOTHAM GIRLS WRESTLING     GOTHAM GIRLS WRESTLING    

Brand Identity

AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI    

Brand Identity

THE BLUSH PROJECT     THE BLUSH PROJECT     THE BLUSH PROJECT     THE BLUSH PROJECT    

Brand Identity

PERSONAL  ARCHIVE   PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE    

Miscellaneous



About
Contact
Motion + Video














Erchard Samh

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A PACK OF POSSIBILITY

Brand Campaign - 2024

BRAND
Bicycle Cards

ROLE
Art Direction, Design

TEAM
Calvin Ryan (Copywriter)

SPECIAL THANKS
Brent Bobo (Mentor)
Kevin Brady (Instructor)
Jayda Hill (Class Mom)
D5in10 Class of ‘24

Final project for Droga5’s D5in10.

PROBLEM
Despite having a multitude of ways to socialize in the modern world, people are still finding themselves feeling lonely.

INSIGHT
Bicycle Cards are a way of socializing, and has long brought people together through card games.

IDEA
 Showcase how Bicycle Cards can be a vehicle of connection between even the most unexpected pairs of people.

THE TANDEM BICYCLE DECK - A PRODUCT INNOVATION

Meet the Tandem Bicycle, which requires two to play. Each Tandem deck is half completed, containing 2 suits and 26 cards. Bicycle will plant these half-complete decks in a myriad of casual social spaces: bars, coffee shops, parks -- you name it. When discovered, a player must meet up with the person who holds the corresponding deck in order to begin playing.




REFLECTIVE CARD STORIES - A PRINT AND DIGITAL EXECUTION

A series both of long form and short form stories, expressed on print and digital mediums, designed to be flipped around by viewers. 



DECKWORKING - A PHYSICAL ACTIVATION

In partnership with the newly launched LinkedIn Games, Bicycle hosts a pop-up event to connect professionals beyond their everyday occupations.

Depop