Erchard Samoh

Designer in NYC
 




Selected Works

CHAOTIC GOOD

Identity

AYAM

Identity

DEPOP

Campaign

BICYCLE CARDS

Campaign

MANCHESTER CITY

Refresh

UNIVERSAL MUSIC

Campaign

JALEN BRUNSON

Identity

GARBAGE TIME  

Identity

22-23 ZINE

Editorial

GOTHAM GIRLS

Identity

BLUSH  

Identity

ARCHIVE  

Misc.




About
Contact
Motion + Video
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A PACK OF POSSIBILITY

Brand Campaign - 2024

BRAND
Bicycle Cards

ROLE
Art Direction, Design

TEAM
Calvin Ryan (Copywriter)

SPECIAL THANKS
Brent Bobo (Mentor)
Kevin Brady (Instructor)
Jayda Hill (Class Mom)
D5in10 Class of ‘24

Final project for Droga5’s D5in10.

PROBLEM
Despite having a multitude of ways to socialize in the modern world, people are still finding themselves feeling lonely.

INSIGHT
Bicycle Cards are a way of socializing, and has long brought people together through card games.

IDEA
 Showcase how Bicycle Cards can be a vehicle of connection between even the most unexpected pairs of people.

THE TANDEM BICYCLE DECK - A PRODUCT INNOVATION

Meet the Tandem Bicycle, which requires two to play. Each Tandem deck is half completed, containing 2 suits and 26 cards. Bicycle will plant these half-complete decks in a myriad of casual social spaces: bars, coffee shops, parks -- you name it. When discovered, a player must meet up with the person who holds the corresponding deck in order to begin playing.




REFLECTIVE CARD STORIES - A PRINT AND DIGITAL EXECUTION

A series both of long form and short form stories, expressed on print and digital mediums, designed to be flipped around by viewers. 



DECKWORKING - A PHYSICAL ACTIVATION

In partnership with the newly launched LinkedIn Games, Bicycle hosts a pop-up event to connect professionals beyond their everyday occupations.

Depop