THE BLUSH PROJECT

Brand Identity - 2023 and Ongoing

BRAND
Blush

ROLE
Art Direction, Design, Copywriting

SPECIAL THANKS
Sean Persaud.

Blush is a creative experiment born from the desire for wearable pieces that felt truly personal, inspired by bootleg culture and Damon Rush’s now-lost track. 

What began as a way to make clothing I’d actually want to wear has evolved into a broader exploration of how far I can stretch a single word. 

"Blush" becomes my canvas—a vessel for experimentation across clothing, posters, flyers, and beyond—pushing the boundaries of how a word can live, transform, and take on new meanings in different contexts.




Mixed Media Posters. Inspired by James Ronkko.


Blush Club 1:1 flyers.




“Adrenaline Blush” - Inspired by an urgent need to go to the bathroom.
This waveform design was created in Ableton, where I spoke three words into the microphone: “The Blush Project”.

This designed was concocted after a deep dive into the “Havana Syndrome” afflicting many U.S. government workers on foreign soil. 


Various bootleg logos and other fun stuff.


Amina Thai