Erchard Samh

Designer + Art Director in NYC




Selected Works

DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    

Brand Campaign

BICYCLE CARDS    
BICYCLE CARDS
   
BICYCLE CARDS
   
BICYCLE CARDS
   
BICYCLE CARDS    

Brand Campaign

NEXT GEN MAN CITY    NEXT GEN MAN CITY    NEXT GEN MAN CITY    NEXT GEN MAN CITY    

Brand Refresh

UNIVERSAL MUSIC UK     UNIVERSAL MUSIC UK     UNIVERSAL MUSIC UK       UNIVERSAL MUSIC UK    

Brand Campaign

JALEN BRUNSON     JALEN BRUNSON     JALEN BRUNSON     JALEN BRUNSON    

Brand Identity

GARBAGE TIME     GARBAGE TIME     GARBAGE TIME     GARBAGE TIME     GARBAGE TIME    

Brand Identity

22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE    

Editorial Design

GOTHAM GIRLS WRESTLING     GOTHAM GIRLS WRESTLING     GOTHAM GIRLS WRESTLING    

Brand Identity

AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI    

Brand Identity

THE BLUSH PROJECT     THE BLUSH PROJECT     THE BLUSH PROJECT     THE BLUSH PROJECT    

Brand Identity

PERSONAL  ARCHIVE   PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE    

Miscellaneous



About
Contact
Motion + Video














Erchard Samh

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AMINA THAI

Brand Identity - 2023

BRAND
Amina Thai

ROLE
Art Direction, Design, Copywriting

PROBLEM
Amina Thai’s branding doesn’t fully capture the cultural richness of the South Thai cuisine it serves.

INSIGHT
Authentic cultural connections resonate with customers and can strengthen brand identity, creating a deeper bond with the restaurant's origins.

IDEA
Rebrand Amina Thai to reflect the essence of South Thailand, incorporating elements like a “kolek” fishing boat silhouette and colors from the Narathiwat provincial flag to strengthen its cultural identity.







Assets for social media

Gotham Girls Wrestling