AMINA THAI

Brand Identity - 2023

BRAND
Amina Thai

ROLE
Art Direction, Design, Copywriting

PROBLEM
Amina Thai’s branding doesn’t fully capture the cultural richness of the South Thai cuisine it serves.

INSIGHT
Authentic cultural connections resonate with customers and can strengthen brand identity, creating a deeper bond with the restaurant's origins.

IDEA
Rebrand Amina Thai to reflect the essence of South Thailand, incorporating elements like a “kolek” fishing boat silhouette and colors from the Narathiwat provincial flag to strengthen its cultural identity.

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