CHAOTIC GOOD

Brand Identity - 2025

BRAND
Chaotic Good

ROLE
Art Direction, Brand Design, Web Design

SPECIAL THANKS
Adam Tarsia
Tim Weber

PROBLEM
In an overwhelming, hyper-competitive music industry, artists can feel lost, unsure how to cut through the chaos while staying true to their artistry.

INSIGHT
True creativity thrives in chaos—but only when artists are bold enough to embrace it. Like the awe-inspiring, unpredictable forms of biblically accurate angels, success often comes when they lean into the unknown and confront it head-on.

IDEA
Chaotic Good’s visual identity brings clarity to creative chaos. The angel eye icon, inspired by biblically accurate angels, symbolizes vision, guidance, and omniscience. Paired with classic literature-inspired typography, it nods to timeless storytelling and structure—reinforcing the agency’s role in shaping and amplifying the narratives behind every artist’s sound. Together, these elements reflect Chaotic Good’s mission to turn disorder into direction and uncertainty into opportunity.

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