Designer in NYC
Selected Works
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JALEN BRUNSON
Brand Identity - 2024
*Project conceptualized in Janurary 2024. A lot of people have eaten their words about Brunson since then.
BRAND
Nike, Jalen Brunson
ROLE
Art Direction, Design, Copywriting
SPECIAL THANKS
Jalen Brunson (for bringing the Knicks back to relevancy)
PROBLEM
Jalen Brunson is a superstar for the New York Knicks, but not many realize that yet.*
INSIGHT
Every NBA superstar in the league has a brand they are instantly identifiable by, except for Jalen Brunson.
IDEA
Create and reveal Jalen Brunson’s new logo and identity with Nike through a campaign that plays into his underdog mentality and rise to stardom.
Final logomarks.
Initial sketching phase.
Vector sketching + iterating phase.
Various T-Shirt designs utilizing JB logomark.
Custom “JB” colorway of the Nike G.T. Cut 3 shoes
Limited Edition “Jalen Brunson” MetroCard
Digital Triptych Subway Ads (1)
Digital Triptych Subway Ads (2)
Motion asset for social media.