Erchard Samh

Designer + Art Director in NYC




Selected Works


DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    
DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    

Brand Campaign


BICYCLE CARDS    
BICYCLE CARDS
   
BICYCLE CARDS
   
BICYCLE CARDS
   
BICYCLE CARDS    
BICYCLE CARDS    
BICYCLE CARDS
   
BICYCLE CARDS
   
BICYCLE CARDS
   
BICYCLE CARDS    

Brand Campaign


NEXT GEN MAN CITY    NEXT GEN MAN CITY    NEXT GEN MAN CITY    NEXT GEN MAN CITY    
NEXT GEN MAN CITY    NEXT GEN MAN CITY    NEXT GEN MAN CITY    NEXT GEN MAN CITY    

Brand Refresh


UNIVERSAL MUSIC UK     UNIVERSAL MUSIC UK     UNIVERSAL MUSIC UK       UNIVERSAL MUSIC UK    
UNIVERSAL MUSIC UK     UNIVERSAL MUSIC UK     UNIVERSAL MUSIC UK       UNIVERSAL MUSIC UK    

Brand Campaign


JALEN BRUNSON     JALEN BRUNSON     JALEN BRUNSON     JALEN BRUNSON     JALEN BRUNSON     JALEN BRUNSON     JALEN BRUNSON     JALEN BRUNSON    

Brand Identity


GARBAGE TIME     GARBAGE TIME     GARBAGE TIME     GARBAGE TIME     GARBAGE TIME     GARBAGE TIME     GARBAGE TIME     GARBAGE TIME     GARBAGE TIME     GARBAGE TIME    

Brand Identity


22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE    

Editorial Design


GOTHAM GIRLS WRESTLING     GOTHAM GIRLS WRESTLING     GOTHAM GIRLS WRESTLING     GOTHAM GIRLS WRESTLING     GOTHAM GIRLS WRESTLING     GOTHAM GIRLS WRESTLING    

Brand Identity


AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI    

Brand Identity


THE BLUSH PROJECT     THE BLUSH PROJECT     THE BLUSH PROJECT     THE BLUSH PROJECT     THE BLUSH PROJECT     THE BLUSH PROJECT     THE BLUSH PROJECT     THE BLUSH PROJECT    

Brand Identity


PERSONAL  ARCHIVE   PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE   PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE    

Miscellaneous




About
Contact
Motion + Video















Erchard Samh

Image Hover One
{image 1}
Image Hover Two
{image 2}

JALEN BRUNSON

Brand Identity - 2024

BRAND
Nike, Jalen Brunson

ROLE
Art Direction, Design, Copywriting

SPECIAL THANKS
Jalen Brunson (for bringing the Knicks back to relevancy)

PROBLEM
Jalen Brunson is a superstar for the New York Knicks, but not many realize that yet.*

INSIGHT
Every NBA superstar in the league has a brand they are instantly identifiable by, except for Jalen Brunson. 

IDEA
Create and reveal Jalen Brunson’s new logo and identity with Nike through a campaign that plays into his underdog mentality and rise to stardom.

*Project conceptualized in Janurary 2024. A lot of people have eaten their words about Brunson since then.






Final logomarks.




Initial sketching phase.




Vector sketching + iterating phase.





Various T-Shirt designs utilizing JB logomark.




Custom “JB” colorway of the Nike G.T. Cut 3 shoes




Limited Edition “Jalen Brunson” MetroCard




Digital Triptych Subway Ads (1)




Digital Triptych Subway Ads (2)



Motion asset for social media.


Universal Music UK