STEALING THEIR SPACES - A JOINABLE MOVEMENT

Many fast fashion consumers don’t know the true cost of the clothes past the decievingly affordable price tag. To showcase the true cost of the clothes, Depop will steal the spaces on fast fashion’s price tags, tagging them with stickers that depict the true cost. These stickers will also be given out to people willing to join the fight against fast fashion -- allowing them to tag their local fast fashion store and spread the word.

STEALING THEIR SITES - A DIGITAL ACTIVATION

Now that we’ve got them distracted at their physical spaces, we’ll get them in the digital world. A parody site of a major fast fashion retailer will go up..except every product link redirects to live streams of clothing landfills across the world.  Viewers will also be provided with alternative purchasing options available on the Depop platform.



Site visitors will also be able to access  “The Truth” page -- a manifesto explaining Depop’s fight against fast fashion, offering them a chance to join the fight and recieve the sticker pack to do so.

Depop will also hijack fast fashion’s SEO, paying for sponsored parody ads to appear when specific keywords are searched on Google.

STEALING THEIR SCRAPS - A PHYSICAL ACTIVATION

It’s been made clear that fast fashion likes to throw out their unsold and defected clothes. So we’ll “steal” their scraps, buying mitumbas (bales of used clothing) off of wholesalers in Kenya and Tanzania – intercepting them before they have a chance to be dumped in a landfill. We’ll then stock the unusable clothing in faux fast fashion stores across major fashion hubs, allowing shoppers to truly visualize and experience the cost of their purchases.