GOTHAM GIRLS WRESTLING

Brand Identity - 2023

BRAND
Gotham Girls Wrestling

ROLE
Art Direction, Design, Copywriting

Final project for CalArts’ Graphic Design Specialization program.

PROBLEM
Women’s wrestling is often overlooked in the wrestling world, lacking an identity that emphasizes the unique strength, skill, and toughness of female wrestlers. 

INSIGHT
Fans are drawn to the intensity and empowerment found within wrestling.

IDEA
Channel intensity and empowerment through a cohesive visual identity for a women’s wrestling league in NYC, blending the gritty, urban aesthetics of the city with the hard-hitting, precision-driven energy of Japanese puroresu.

22-23 Zine