Erchard Samh

Designer + Art Director in NYC




Selected Works


DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    DEPOP    

Brand Campaign


BICYCLE CARDS    
BICYCLE CARDS
   
BICYCLE CARDS
   
BICYCLE CARDS
   
BICYCLE CARDS    

Brand Campaign


NEXT GEN MAN CITY    NEXT GEN MAN CITY    NEXT GEN MAN CITY    NEXT GEN MAN CITY    

Brand Refresh


UNIVERSAL MUSIC UK     UNIVERSAL MUSIC UK     UNIVERSAL MUSIC UK       UNIVERSAL MUSIC UK    

Brand Campaign


JALEN BRUNSON     JALEN BRUNSON     JALEN BRUNSON     JALEN BRUNSON    

Brand Identity


GARBAGE TIME     GARBAGE TIME     GARBAGE TIME     GARBAGE TIME     GARBAGE TIME    

Brand Identity


22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE     22-23 ZINE    

Editorial Design


GOTHAM GIRLS WRESTLING     GOTHAM GIRLS WRESTLING     GOTHAM GIRLS WRESTLING    

Brand Identity


AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI     AMINA THAI    

Brand Identity


THE BLUSH PROJECT     THE BLUSH PROJECT     THE BLUSH PROJECT     THE BLUSH PROJECT    

Brand Identity


PERSONAL  ARCHIVE   PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE     PERSONAL  ARCHIVE    

Miscellaneous




About
Contact
Motion + Video















Erchard Samh

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GOTHAM GIRLS WRESTLING

Brand Identity - 2023

BRAND
Gotham Girls Wrestling

ROLE
Art Direction, Design, Copywriting

Final project for CalArts’ Graphic Design Specialization program.

PROBLEM
Women’s wrestling is often overlooked in the wrestling world, lacking an identity that emphasizes the unique strength, skill, and toughness of female wrestlers. 

INSIGHT

Fans are drawn to the intensity and empowerment found within wrestling.

IDEA
Channel intensity and empowerment through a cohesive visual identity for a women’s wrestling league in NYC, blending the gritty, urban aesthetics of the city with the hard-hitting, precision-driven energy of Japanese puroresu.

GGW Brand Development Guide















Poster designs for house shows and PPVs



22-23 Zine